LED screens – how to choose?

Siemens meeting room with a built-in LED screen, a long table, colourful chairs and a red board

How do you choose an LED screen for your business? Whether a screen in a conference room, boardroom or lobby will be legible without costing more than it should comes down to five parameters: pixel pitch, size, resolution, LED technology and how the screen connects to the room. These parameters depend on one another – a pitch that is too fine pushes up the price with no visible difference for viewers, while one that is too coarse means individual LEDs can be seen from the front row. LED screens for business, which PROAV designs and installs – for example in the conference room at Siemens and in the office lobby at Expondo – are selected on the basis of a site survey, viewing distances and the type of content. We integrate the chosen screen with video conferencing, room control and a content management system, so that the budget goes on the parameters that genuinely improve image legibility.

What your organisation gains by choosing PROAV

Selection based on measurements, not on a catalogue. We determine the pixel pitch, brightness and screen dimensions based on viewing distances, the room lighting and the content the screen will display.

Comparable options. For each enquiry we prepare 2–3 configurations priced for the complete installation – including the structure, video processor, installation and calibration – together with a description of the differences between them.

The screen as part of the room system. We integrate it with video conferencing, wireless presentation and room control.

One partner from design to service. We coordinate the work with the architect and the interior fit-out contractor, commission the screen, train users and provide service – you report any issues to PROAV, not to the manufacturer.

Reception and lobby of the Expondo office in Warsaw with a large-format LED screen on the wall – a PROAV project

How to choose an LED screen: the short answer

Viewing distance determines the pixel pitch. The minimum distance is approx. 1 m and the comfortable distance approx. 2 m for every millimetre of pitch. Conference rooms are usually best served by P1.25–P1.56 screens, lobbies and receptions by P2.5.

The furthest viewer determines the screen size. The image height should be approx. 1/6 of the distance to the back row for presentations and video conferencing, and approx. 1/4 for work with detailed data.

Content determines the resolution. Presentations and video conferences look best at native Full HD or 4K resolution, without image scaling.

The mounting location determines the technology. Where the screen can be touched, we use COB or GOB LEDs; in built-in installations – front-serviceable screens; in rooms with a camera – screens with a high refresh rate.

We budget for the complete installation. Modules are only part of the cost – on top come the video processor, structure, installation, calibration and integration with the room.

You do not have to work this out yourself: send us the wall dimensions and the distances to the front and back rows, and we will propose a pixel pitch, screen size and 2–3 pricing options.

Which pixel pitch to choose? Pixel pitch and viewing distance

Pixel pitch is the distance between the centres of adjacent LEDs, given in millimetres (P1.2, P1.5, P2.5). The smaller the number, the more densely packed the pixels and the closer you can stand to the screen before you see individual dots instead of a smooth image.

In practice, two figures are all you need: the minimum distance is approx. 1 m for every millimetre of pitch (any closer and individual LEDs become visible), and the comfortable distance – approx. 2 m per millimetre. For P1.25 that means a minimum of 1.2 m and approx. 2.5 m for comfortable viewing; for P2.5 – from 2.5 m and approx. 5 m.

Pixel pitchMinimum distanceComfortable distanceTechnologyTypical application
P0.9from 0.9 mapprox. 1.9 mCOBboardroom, executive office, command centre – viewers right next to the screen
P1.25from 1.2 mapprox. 2.5 mCOB or SMDconference room, boardroom
P1.53–1.56from 1.6 mapprox. 3.1 mCOB or SMDlarge conference room – e.g. the screen in the conference room at Siemens (P1.6)
P1.86–2.0from 1.9 mapprox. 3.7–4 mSMD, also GOBauditorium, lecture hall, training room
P2.5–2.6from 2.5 mapprox. 5 mSMD, also GOBlobby and reception – e.g. the screens in the offices of Expondo
P3–3.9from 3–3.9 mapprox. 6–8 mSMD, also GOBhall, atrium, stage, event space

The pitches in the table are the models we currently supply for indoor use. The distances are approximate – the type of content also matters: small text in a spreadsheet requires denser pixels than video or advertising graphics.

Why does this matter so much for the budget? The number of LEDs grows with the square of the density. One square metre of a P2.5 screen has 160,000 pixels, while one square metre of a P1.25 screen has 640,000 – four times as many. That is why an overly fine pitch is the most common way to overpay: you pay for resolution that nobody will see from where the audience sits.

LED screen in the Expondo showroom in Warsaw displaying brand content above a product display – a PROAV project
Wall-integrated LED screen in a Siemens meeting room – a complete AV project by PROAV

What size LED screen for a conference room?

Screen size depends on the furthest viewer. A proven design rule says the image height should be:

  • approx. 1/6 of the distance to the back row – for presentations, video and video conferencing,
  • approx. 1/4 of that distance – when participants read detailed data: spreadsheets, technical drawings, dashboards.

How to plan the camera, audio, presentation and built-in installation in a room with an LED screen is described in our guide LED screens for conference rooms.

Example: the back row sits 9 m from the screen. For presentations, the image should be approx. 1.5 m high, which in 16:9 format means approx. 2.7 m wide (approx. 120 inches). For work with detailed data – approx. 2.25 m high and 4 m wide.

An LED screen is not limited to standard display diagonals, so we fit it to the wall and to the aspect ratio of the content: 16:9 for presentations and video conferencing, 32:9 or wider for several sources side by side, and non-standard formats in lobbies and receptions.

Full HD or 4K LED screen? Size and resolution

The resolution of an LED screen results from its dimensions and pixel pitch. Presentations, video conferences and computer content look best at native Full HD (1920 × 1080) or 4K (3840 × 2160) resolution, without scaling.

PitchFull HD – image size4K – image size
P0.91.8 × 1.0 m (approx. 81″)3.6 × 2.0 m (approx. 163″)
P1.252.4 × 1.35 m (approx. 108″)4.8 × 2.7 m (approx. 217″)
P1.563.0 × 1.7 m (approx. 136″)6.0 × 3.4 m (approx. 271″)
P1.863.6 × 2.0 m (approx. 162″)7.1 × 4.0 m (approx. 324″)
P2.54.8 × 2.7 m (approx. 217″)9.6 × 5.4 m (approx. 434″)

For P0.9, P1.25 and P1.56 in COB technology, Full HD is exactly 3 × 3, 4 × 4 and 5 × 5 modules of 600 × 337.5 mm. For the other pitches we round the size to whole modules – exact dimensions are given in the design.

The table shows a relationship that is easy to forget: a Full HD screen in a room for 8–10 people is more likely to be P1.25 than P2.5, while a large P1.25 screen quickly exceeds Full HD – at which point a 4K video processor is needed.

Expondo conference room with an Optoma LED display and a U-shaped table
LED screen in a conference room with a wireless presentation interface – a PROAV project for Siemens

SMD, GOB or COB? Brightness, refresh rate and service

LED technology. Indoor LED screens are built using SMD, GOB or COB technology. COB and GOB withstand touch and impacts better, which is why we recommend them for lobbies, receptions and public spaces where the screen is within arm's reach.

Refresh rate and cameras. A screen with a low refresh rate flickers or produces banding in camera images. In video conferencing rooms and wherever meetings are recorded, we select screens with a high refresh rate and set them up for the camera.

Brightness matched to the room. An LED screen does not require the room to be darkened, but excessive brightness tires the eyes and overexposes faces on camera. We set the brightness and calibration to suit the lighting of the specific interior.

Service and continuous operation. In built-in installations we use front-serviceable screens, and we order spare modules from the same production batch so that there is no difference in colour after a replacement. For 24/7 operation we plan cooling and power supply.

LED screen, LCD video wall or projector – which to choose?

Each technology has its place. We advise based on the room, the content and the budget – we do not sell one technology for everything.

LED screenLCD video wallProjector with screen
Seamsnone – a uniform surfacevisible bezels (approx. 0.9–3.5 mm in new displays)none
Brightness in a bright roomvery good, no need to darken the roomgoodrequires limiting ambient light
Size and aspect ratioany – assembled from modulesmultiples of a display (e.g. 2×2, 3×3)limited by projector brightness
Close-up viewingdepends on pixel pitchvery good – high resolutiongood
Small text, spreadsheetsgood with a fine pitchvery goodgood
Cost for a small areahighestmediumlowest
Cost for a large areacompetitive, rises more slowlyrises with the number of displayslow, but limited by brightness
Servicereplacement of a single modulereplacement of the entire displaylamp or laser light source, cleaning
Continuous operationyes, with adequate coolingyes, with 24/7-rated displayslimited by light source lifetime

In short: we choose an LED screen when what matters is a large, uniform image in a bright room or a non-standard format. An LCD wall – when viewers are close and look at a lot of detailed data, e.g. in a control room. A projector – when the budget is limited and the room can be darkened. We confirm the choice during the site survey.

Operator at a console with monitors in front of a seamless LED wall showing a railway network diagram and camera feeds in a dispatch centre

How much does an LED screen cost? What determines the price

The price of an LED screen is not just the modules. The cost of the complete installation is made up of four groups of factors.

Pixel pitch and area. This is the biggest factor: halving the pitch means four times as many LEDs per square metre. The area is calculated in multiples of modules.

LED technology and video processor. SMD, GOB or COB, plus a Full HD or 4K processor with the right number of inputs.

Structure, enclosure and installation. Wall mounting, joinery enclosure, front service access, cabling and power supply.

Integration and service. Integration with video conferencing, the sound system, room control or a Digital Signage system, plus spare modules from the same batch.

How not to overpay for an LED screen

Match the pitch to the actual viewing distance, not to the finest one in the catalogue – resolution that nobody can see from their seat is what costs the most.

Match the size to the modules. A screen designed in multiples of a standard module is cheaper than a size dictated by a recess.

Plan the screen together with the interior design. An enclosure and power supply planned at the office design stage cost less than alterations after the fact.

Compare complete quotes – including the processor, structure, installation, calibration and service. A low price for the modules alone often does not cover these items.

For every enquiry we prepare 2–3 options, e.g. P1.25 and P1.56 in the same size, with a description of what you gain with each. Request a free quote – all we need are the wall dimensions, viewing distances and a description of the content.

Lobby of the Expondo headquarters in Zielona Góra with an LED screen on the wall and products on plinths – a PROAV project

LED screen applications by sector

Retail and services. Advertising screens, menu boards and display mosaics – such as the menu board in a Rolls United restaurant.

Industry, Energy and Transport. Video walls in dispatch centres and monitoring centres, operating around the clock with multiple video sources.

Business / Corporate. LED screens in lobbies and boardrooms, and video walls in offices – as at the Nomad Electric headquarters.

Frequently asked questions about choosing an LED screen

Which LED screen for a conference room?

Most often a screen with a pixel pitch of P1.25–P1.56, in 16:9 format with native Full HD or 4K resolution, front-serviceable and with a high refresh rate if there is a camera in the room. We choose the size based on the distance to the back row.

Which pixel pitch should I choose for a conference room?

As a guide, the minimum distance is approx. 1 m and the comfortable distance approx. 2 m for every millimetre of pitch. In a room where the front row sits approx. 2.5 m from the screen, P1.25 will work well.

How much does an LED screen for a conference room cost?

The price depends primarily on pixel pitch and area, and then on the LED technology, video processor, structure, installation and integration with the room. That is why we prepare 2–3 options priced for the complete installation. The initial quote is free of charge.

Can an LED screen replace a projector in a conference room?

Yes – an LED screen provides a large, uniform image without darkening the room, which is why it is increasingly replacing projectors. A projector remains the cheaper choice when the budget is limited and the room can be darkened.

LED screen or LCD video wall?

An LCD wall works well when viewers are close and look at a lot of detailed data, e.g. in a control room. We choose an LED screen when what matters is a large, seamless image in a bright room or a non-standard format. Up to approx. 2 m wide, a display or an LCD wall is usually cheaper.

Can an LED screen run 24 hours a day?

Yes, screens for lobbies and dispatch centres are designed for continuous operation. However, cooling, power supply and service access need to be planned – especially when the screen is in a closed enclosure.

What we agree with the client before deployment

From what distance will the screen be viewed? Viewing distance determines the pixel pitch – and therefore the cost of the screen.

What content will be displayed? Presentations, data, video or advertising each require a different resolution, aspect ratio and method of control.

Where and how will the screen be mounted? We check the load-bearing capacity of the wall, enclosure requirements and front or rear service access.

How many hours a day will the screen run? Round-the-clock operation affects the choice of screens, power supply and cooling.

How to prepare an LED screen enquiry

For the first conversation, the information you usually have to hand is enough: the dimensions of the wall or recess, the distances to the front and back rows, the type of content (presentations, video conferences, data, advertising) and the number of hours the screen will run each day.

A photo of the room and information on whether it is currently being fitted out are also helpful. On this basis we prepare preliminary options and confirm the details during a site survey.

For the technical team: what we pay attention to

  • Pixel pitch and native resolution relative to viewing distance
  • Brightness, contrast and refresh rate – also important when recording video in the room
  • Video wall controller or LED processor: number and type of inputs, 24/7 operation
  • Service access (front or rear), power supply and heat dissipation
  • LED technology: SMD, GOB or COB – surface resistance to touch and impacts
  • Full HD or 4K video processor and brightness and colour calibration across the entire surface

Get a quote for an LED screen for your room

Send us the wall dimensions, viewing distances and a description of the content – we will prepare 2–3 options for LED screens for business priced for the complete installation. We start with a site survey, and the initial quote is free of charge.

Request a quote →

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